Comments on economics, mystery fiction, drama, and art.

Wednesday, October 11, 2006

Making Money on the Clock

The Chicago White Sox have sold timing rights to the start time for evening home games in 2007, according to a story in the New York Times. The games will start at 7:11. Guess who the sponsr is? (Insert your own jokes.)
(Hat tip to Steven Dubner at the
Freakonomics blog.)

Update: This appears to be a three-year deal for $500K per year. The Sox apparently play about 50 evening home games per year, so it's $10K per game for the starting time. That seems like a lot to me, but I guess it depends on how often, and in what manner, 7-11 gets credited for the starting time.

Update 2: The story is also on the Chicago Tribune's web site--the New York Times story, that is--and does not appear in today's Tribune print edition. Talk about getting scooped...


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